Realme witnesses sales of over 1 million 5G smartphones during the festive season | Tech Rasta


According to a Frost and Sullivan report, the Indian Internet of Things (IoT) market is expected to grow from $4.98 billion in 2020 to $9.28 billion in 2025.

Factors driving this growth are rising internet penetration, surge in user awareness of connected devices, and an increasing number of brands offering users smart home solutions.

As a technology leader and disruptor, realme entered the AIoT market with smart bracelets in early 2020, and its AIoT product portfolio has grown exponentially since then. The brand is constantly researching its market in depth and launching products with best-in-class technology to meet the changing needs of users.

realme’s vision is to provide every user with a smart, connected and convenient lifestyle, and as such, it has embarked on a journey to build a comprehensive TechLife ecosystem.

The launch of the realme bracelet in 2020 created a huge buzz among users, which encouraged realme to explore new categories and expand its footprint in the connected device market.

Since then, realme has successively launched a variety of ear-wearables, wearables, smart TVs, tablet PCs and laptops – these five categories have become the core categories of the realme TechLife ecosystem and the stepping stones for realme’s development of the 1+5+T strategy. 1 is the hub, i.e. smartphone; 5 represents the five core categories, and T stands for TechLife, which includes products that meet the needs of smart life care, smart entertainment, and smart connectivity.

Over the past two years, with its extensive TechLife portfolio, realme has achieved numerous successes in the market and carved a niche for itself. According to IDC’s India Monthly Device Tracker for Q2 2022, realme entered the top five in the wearables category, mainly driven by two TWS products, the Buds Wireless Neo and TechLife Buds N100.

Not only that, according to CMR’s Tablet PC Market Report Review, realme ranked fifth in the tablet segment with a 13% market share. The brand’s innovations in the AIoT space have been consistent, such as its recently launched realme PAD X, the first 5G tablet in the segment, and realme’s first smartwatch with Bluetooth calling, the Watch R100.

During this year’s realme Festive Days sale, the brand’s 5G smartphone sales soared, with more than 1 million 5G devices and more than 230,000 smart TVs, laptops and tablets.

Over the next few months, realme will enter the second phase of its expansion, which will focus on targeted long-term growth. The brand intends to add more affordable audio and wearable products, and continues to deliver value-for-money and high-tech audio and consumer electronics products with advanced features, seamless design and performance that exceed all consumer expectations.

By the end of 2022, realme aims to become India’s No.1 Smart Audio (TWS and Neckband) brand, Online No.1 tablet brand and No.1 wearable brand.



(Only the title and images of this report may have been modified by Business Standard staff; the rest of the content was automatically generated from the syndicated feed.)


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