realme brings technology x fashion lifestyle to consumers through realme Design Studio | Tech Rasta


New Delhi: As India is going through a not-so-quiet smartphone revolution – the explosion of feature smartphones is shaking up the market, offering users multiple options – global smartphone brand realme brings a one-of-a-kind realme design studio to the country .

Design and innovation have always been part of realme’s DNA, and the brand recently launched a design studio in Gurugram. The idea is simple: today, users seek not only cutting-edge features, but smartphones that are sleek, stylish, and stunning in design.

Therefore, the market environment requires smartphone designs that customers find attractive, and for this, brands need to develop designs that reflect customer value based on customer preferences. With the help of a strong young local team, the realme design studio will support the latest design trends, set trends for the industry, and build products by connecting with local cultures.

realme does not define its audience by age; instead, it appreciates customers who lead a technologically cutting-edge lifestyle and are not afraid to take risks. realme aims to provide fresh, cutting-edge lifestyle experiences through a range of realme products. realme Design Studio India has a team of independent designers specializing in industrial and visual design, dedicated to producing high-tech designs.

realme Design Studio India will continue the design tradition and nurture designers who share IDEA, realme’s advanced design spirit (Inceptive, Diversified, Enhanced and Authentic).

Designers from India were involved in curating the unique racing flag design of the recently launched realme GT NEO 3T, which was conceptualized by realme Design Studio. Continuing the tradition, realme announced the first collaboration between realme Design Studio and Lakme Fashion Week in the second season of this year.

The partnership further demonstrates realme’s strong presence in the design and lifestyle industries through best-in-class fashion concepts, providing a high-level and in-depth overview of current fashion.Through this collaboration, realme aims to inspire a new wave of young Indian designers who share the same “dare to leap” philosophy as the brand

Under the guidance of realme design director Paco, with more than 40 designers, realme opened its first design studio in 2019 and created more than 100 designs. In India, the realme design studio will have a team of more than 20 smart young designers led by realme India CEO Madhav Sheth and realme India and Europe Design Director Moon Wang.

Before entering India, realme Design Studio collaborated with renowned Japanese industrial designer Naoto Fukasawa to develop the realme GT Master Edition and realme GT 2 Pro Paper Tech Design. realme also collaborated with Hermes’ co-designer Jose Levy to create the realme Buds Q, demonstrating realme’s determination to provide users with cutting-edge designs.

By gaining a deeper understanding of consumers’ expectations and preferences, realme’s design studio in India will be able to further leverage realme’s expertise to achieve the perfect fusion of technology and design.


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