How Realme became the second largest smartphone maker in India | Tech Rasta

If A is B’s brother, B is C’s sister, and C is D’s father; what does D have to do with A? This is an example of kinship logic – a common question on competitive exams.

Now, let’s take a real example. BBK Electronics is the parent company of Oppo and Vivo; Oppo’s subsidiaries include OnePlus and Realme; iQOO is a subsidiary of Vivo. So, what is the relationship between Realme and BBK Electronics?

Originally a sub-brand of Oppo, it was spun off as a standalone brand in May 2018. Within six months, Realme became an emerging brand in the Indian market. According to the International Data Center (IDC), in the second quarter of 2022, Realme ranked second in shipments in the Indian smartphone market for the second time in a row, with a strong year-on-year growth of 24% (the highest among the top five vendors).

“Realme has always been a user-oriented brand, building its products according to the needs and wants of users. We launched our first 5G smartphone and padX in 2020, and recently our goal is to continue our efforts to meet the needs of consumers, and meet their daily needs within their budget,” Realme India CEO Madhav Sheth told Analytical Indian Magazine.

The brand claims to have partnered with more than 30,000 retail stores and recently expanded its offline presence with the opening of a global flagship store in Ahmedabad. The company aims to allow more and more users to experience its products and influences.

“As a brand, we believe that it is very important for users to experience our products. Most consumers still believe in the tactile factor of products and prefer to buy offline. However, given the diversity of the Indian market, we also work with our online Partners have built strong relationships. It will help us maintain the best balance between the two channels,” Sheth said.

Taking technology to new heights

Smartphones are getting smarter every day, and in this competitive market, phone makers are trying to integrate newer and better technology into their phones to meet the growing expectations of buyers.

Realme has been trying to catch up with technology. The company claims that it has been investing in R&D and combining market-specific insights to create compelling products that keep pace with the needs of customers across geographies. The brand launches products in multiple categories and defines cutting-edge technology for the market. “Over the past few months, we have expanded our AIoT portfolio and smart home products to create a smart, connected and technologically advanced ecosystem,” Sheth said.

Realme launches TechLife Ecosystem, a technology product ecosystem and business collaboration network that enables intelligent connectivity across all AIoT categories.

Sheth added that the Realme TechLife ecosystem is a dual-brand product matrix centered on smartphones and expanding into five key categories – TVs, Wearables, TWS, Laptops and Tablets. With the advent of 5G, the use of AIoT will further increase. The brand has already launched 5G-enabled tablets and PAD X.

Additionally, it plans to pivot to other categories such as home and kitchen automation.

Singing for the locals

The brand has always focused on making every experience and interaction more local. “As one of the markets where Realme has 10 million shipments, India has built a local team and hired local people to give full play to their skills. Now, we want to optimize India’s short-channel, asset-light business model and seek to partner with Various e-commerce platforms further build strategic alliances. We will produce products that provide a native and better end-to-end experience,” Sheth said.

upcoming revolution

There are a lot of exciting things about 5G. The company is confident that it will significantly improve operational efficiency and efficiency across the technology division. Faster speeds, greater bandwidth concentration, and increased security will prove revolutionary, bringing expected changes.

It will also help usher in an era of smart homes and offices and connected transportation that will change the way people live, work and travel. “At Realme, we have transitioned more than half of our product portfolio to 5G and are currently working to increase production of 5G phones in the Rs 10,000-15,000 range,” Sheth said.

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