Google has quietly acquired a startup that works to use AI to create avatars for social media users and brands. According to , the company recently paid about $100 million to acquire Alter. The acquisition was made two months ago without Google publicly announcing it. On Thursday, the search giant confirmed the purchase but did not disclose financial terms of the deal. According to Tech CrunchGoogle bought Alter to compete with TikTok.
Alter began life as Facemoji, providing a platform that other developers could use to add avatar creation systems to their apps and games. Alter Chief Co-Founder and Chief Operating Officer Jonathan Slimak recently shared that he is opening a position “building avatars at Google.” It’s unclear how Alter’s team and technology can help Google compete with TikTok. YouTube Shorts, Google’s take on the short-form video format, is already a success for the company. After the summer of 2021, Google announced last June that the platform will be available.
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