Digital assets marketplace Creative Fabrica launches generative AI tool • TechCrunch | Tech Rasta


Creative Fabrica, a marketplace for digital files such as print-on-demand assets, fonts and graphics, today announced the launch of its own productivity AI tool. Called CF Spark, it has already generated three million prompts and published more than 500,000 in the last three weeks by the creators of Creative Fabrica.

As with other digital assets on the platform, users can keep their generative AI files available for paid use by other members, says Creative Fabrica, the first generative AI to allow creators to earn money.

Backed by investors like Felix Capital, FJ Labs and Peak Capital, Creative Fabrica has a deal with Stable Diffusion, an image-generating AI system by Stability AI, and is working in partnership with OpenAI to include DALL-E 2 in its ecosystem. CF Spark also uses the Dreamstudio API. Creative Fabrica CEO Romy Hillenaar said the mix allows users to achieve different results and covers a wide range of styles.

Creative Spark CF began building Spark before Stable Diffusion was released open source, Hillenaar told TechCrunch.

“We’ve seen DALL-E and Midjourney open their gates to more beta users, and we bet that OpenAI (the maker of DALL-E) will open up their API any time soon. At that point we were betting on the end of this year and we thought we should already build the product to make the API available,” he added. But in the midst of that, Stability AI released Stable Diffusion open source, and since Creative Fabrica was already in the process of developing CF Spark, it allowed the new tool to go live more quickly.

To use CF Spark, creators enter a prompt, which generates four images they can choose to publish on their page. Other Creative Fabrica users can re-prompt AI images to get different results and upload images created with AI-generated art (for example, a T-shirt).

CF Spark is available for free to Creative Fabrica’s four million users. In total, the platform has a library of nearly six million fonts and graphics.


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